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Millions of Americans are affected by blood disorders each year, which is why it is important for everyone to know about the risk factors, symptoms, treatments, and prevention strategies for these disorders.

Developed by the American Society of Hematology (ASH), the Blood: The Vital Connection campaign aims to raise awareness about the importance of healthy blood and about the most common blood diseases, such as anemia, bleeding and clotting disorders, and blood cancers. Help us reach this goal by sharing information about this campaign and blood disorders with your community, the wider public, and legislators.

Help Make a Difference

ASH strives to improve hematology through education and training, patient care, research, and advocacy. The Society has established programs in support of researchers, trainees, junior faculty, and medical students. Consider making a gift to ASH today to help hematologists in the United States and around the globe as they work together to cure blood diseases and improve patient care.

Why Be a Hematology Advocate?

Perhaps you or a loved one has been affected by a blood disorder and you would like to support new efforts that encourage research and treatments for the disease. By becoming an advocate for hematology, you can help increase public awareness about blood diseases and support increased federal funding for research, which is critically needed to continue scientific advances in the field.

How Do Your Advocacy Efforts Help?

One of ASH’s top priorities is securing adequate funding for the National Institutes of Health (NIH), the primary federal agency for conducting and supporting medical research. Each year, millions of Americans are affected by blood diseases. Hematology researchers are working to understand these disorders to enable the development of new and improved treatments. However, without adequate federal funding to support this important work, life-saving discoveries – such as those highlighted in the short film “Research Saves Lives” – would not be possible.

Research Saves Lives


To download the movie (47 MB), right-click on this link and save it to your desktop.

When policy makers hear from patients and their families, it truly makes a difference. Learn more about why research support is critical by watching the film, and help spread the word by sharing this message with your friends and family. Send them a link to watch the video and encourage them to contact Congress.

What Can You Do?

  • Sign up for news alerts from ASH. Join the ASH Grassroots Network to receive advocacy updates by e-mail, or sign up for the Grassroots Network page on Facebook. To stay informed about important hematology-related issues, subscribe to the Blood: The Vital Connection e-newsletter. You can also find out when new issues of ASH’s scientific journal Blood are made available by signing up for e-mail alerts.
  • Read free content online. The Blood: The Vital Connection Web site provides consumer-friendly information to educate the public about the importance of healthy blood and raise awareness about the most common blood diseases, such as anemia, bleeding and clotting disorders, and blood cancers. In addition, Blood content that is older than 12 months is free and available to the public online. Patients interested in obtaining a complimentary copy of a more recent article that is applicable to their situation may do so by e-mailing a request to the Blood Publishing Office at publishing@hematology.org.
  • Watch hematology-related videos. A number of videos about blood, the history of hematology, and the importance of research are available on ASH’s YouTube channel.
  • Network with others. By sharing information and working with others toward a common cause, you can provide a strong and powerful voice in support of hematology issues. Meet others with similar interests by attending annual conferences and workshops geared toward patients and their families. A list of hematology-related patient groups and other organizations that provide these types of opportunities is provided on the Blood: The Vital Connection Web site.
  • Contact Congress. Participate in ASH advocacy campaigns. The ASH Advocacy Center provides tools to help you easily find your elected officials and send them advocacy messages. Tips on writing effective messages are listed below.
  • Spread the message. Write a letter to the editor or an op-ed piece for your local newspaper. Many patient groups also provide newsletters; ask if you can submit content. Social media provide another outlet to spread your message. Start a blog or Facebook page for your cause.

Patient groups are also encouraged to join in this effort. Help get the word out to your constituents by posting a link to www.BloodTheVitalConnection.org on your site.

You can also use the material below to inform your community. You can learn more about the campaign or use the links below to help spread the word about the importance of healthy blood. These materials are free for use on your Web sites, blogs, newsletters, e-newsletters, etc. Download the documents that you want to use from the list below.

What’s the Best Way to Share Your Message?

Included below are some effective strategies to help ensure that your message is well received:

Blood: The Vital Connection’s messages and tips have been approved by a scientific advisory panel of hematologists who are members of ASH, the premier membership association representing more than 15,000 hematologists worldwide. ASH’s mission is to further the understanding, diagnosis, treatment, and prevention of disorders affecting the blood, bone marrow, and the immunologic, hemostatic and vascular systems, by promoting research, clinical care, education, training, and advocacy in hematology.


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